Search engine key word and key phrase sponsorship.

Almost all search engines these days offer sponsored key words or phrases. usually you pay an annual fee (which varies considerably) or they may offer a 'pay-per-click' option to buy a key word or key phrase that gives you a preferred position or an advert on a search engine listing. Depending on what you pay, details of your site and a link to it may appear right at the top (or close to the top) of every page or this might be in a coloured box on the right of the page. TCS do not provide this service but details of how to sponsor key words and phrases can be found on the search engine web sites.

Take care when choosing, if you do go down this route. Make sure that your site does not appear as one of the sites that users need to find by clicking on a 'More sponsored sites' link. Use a popular search engine like Google or Yahoo, it may cost you more but you will get more business. You can find out all about keyword advertising with Google by visiting adwords.google.co.uk.